Leveraging AI for Linguistic Inclusivity: Karya's Impact on Rural India
Karya, a Bengaluru-based startup, is transforming how rural Indians engage with artificial intelligence by enabling them to earn dignified incomes through linguistic data work in their native languages. Co-founded by Manu Chopra, Vivek Seshadri, and Safiya Husain, Karya is bridging the AI access gap while creating real, measurable social impact across India—especially by supporting linguistic diversity in education and skilling.
Updated on: 19 June 2025
Sector
Solution
Technology
State of Origin
Impact Metrics
35 million+
tasks completed
35,000+
people impacted
800,000+
rural income generated
Workers Earn
50% above market rates
The inception of Karya traces back to 2017 when Manu Chopra and Vivek Seshadri, both involved in research at Microsoft, envisioned a project that would bridge the gap between AI technology and rural India. It was officially launched in 2021, with a mission to harness AI for social good.
Karya’s core innovation lies in its ability to collect and sell audio data in various Indian languages to tech giants like Microsoft and Google. This data is crucial for developing AI models that understand and process languages other than English. The startup’s unique approach involves breaking down large data collection tasks into micro-tasks, which are then distributed to rural workers via the Karya app. This model not only provides immediate financial benefits to the workers but also contributes to the creation of a more inclusive AI ecosystem—one that holds immense potential for multilingual digital education tools in Indian classrooms.
Teaching AI to Speak India’s Many Tongues
Karya’s model reinforces national priorities including Digital India, Skill India, and the National Language Translation Mission. By supporting the creation of AI tools in diverse Indian languages, it furthers the goals of linguistic inclusivity, digital empowerment, and decentralized economic growth. Its implications extend into the education sector as well—paving the way for language-accessible edtech tools, e-learning platforms, and voice-based learning content that can benefit students in rural and semi-urban India. It also exemplifies the spirit of Atmanirbhar Bharat by building indigenous data infrastructure and platforms that serve India’s multilingual needs.
A New Voice in India’s Digital Future
In just three years, Karya has made significant strides. The startup has successfully deployed over 40 million tasks, maintaining a service level agreement (SLA) of over 95% across all projects. This efficiency is complemented by the project’s ability to pay workers 50% more than the industry standard, all while remaining financially sustainable. The pride that workers feel in teaching AI their native languages is a powerful testament to the project’s cultural and economic impact.
A Model for Replication
Karya’s collaboration with over 200 NGOs has been instrumental in reaching remote communities, ensuring that the benefits of AI are accessible to those who need them most. The startup’s success in integrating technology with social impact offers a replicable model for other regions and sectors. By 2030, Karya aims to extend its reach to seven million people, a goal that reflects the scalability and strategic value of its approach.
Karya’s innovative use of AI to empower rural communities is a gamechanger for India. By aligning technological advancement with social impact, Karya is setting a precedent for how AI can be leveraged to address socio-economic challenges. As India continues to strive for self-reliance and development, initiatives like Karya will play a crucial role in shaping an inclusive and prosperous future—across livelihoods, language access, and education.
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